崗位職責(Job Responsibilities) 1. Trending Topic Research: - Monitor and analyze current events, popular culture, social media trends, and digital news to identify topics relevant to our brand. - Use various tools and platforms to keep a pulse on trending conversations and narratives. 2. Content Ideation: - Brainstorm and propose creative content ideas that align with trending topics and resonate with our target audience. Collaborate with the content team to ensure ideas are feasible and in line with our brand voice and guidelines. 3. Media Outreach: - Develop and nurture relationships with journalists, bloggers, and editors from international media outlets. - Craft compelling pitches and press releases to secure editorial coverage and features. - Track and report on media coverage metrics and effectiveness. 能力要求(Skill Requirements) - Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field. - Strong proficiency in English, both written and verbal. - Demonstrated creativity and the ability to come up with innovative ideas. - A keen interest in pop culture, current events, and digital trends. - Self-motivated and proactive in exploring new topics and media opportunities. - Excellent communication and relationship-building skills. - Familiarity with PR tools and platforms is a plus, but not mandatory.